Media3, a major media publishing, commercial printing and distribution group, announced on Monday its acquisition of Delovoy Mir, Russia’s fifth largest publisher of online classifieds.
The amount of the transaction was not disclosed, but Delovoy Mir Online Brand Manager Marina Zeitina told East-West Digital News that Media3 obtained a 90% stake, leaving the remaining 10% of the company to the managing team.
Media3 General Manager Maxim Melnikov presented the deal as “part of the company’s long term strategy to develop assets in digital media.” The group already consolidates an aggregate online monthly audience of up to 15 million users – now including 7 million from Delovoy Mir – a significant figure on the domestic online media landscape. Media3 also owns the print and online versions of the largest circulating Russian weekly Argumety i Fakty, classifieds Extra M, as well as a minority stake in Tvigle.ru, a leading online video site, which it acquired in September of this year.
The Delovoy Mir group includes seven thematic online classifieds platforms, from real estate to travel and job offers, as well as online and print advertising sales agencies.
Media3 was founded in 2007 to manage the media assets of PromSvyazCapital, the investment arm of PromSvyazBank, a leading Russian bank.
