A new worldwide games market study released on Tuesday by Amsterdam based research firm Newzoo forecasts that Russian consumer spending on games will grow to $1.5 billion in 2011. The absolute number of Russian gamers, 38 million, or 83% of the country’s total 45 million Internet How To Get Ex Boy Back monthly users aged 10-65, is even higher than in the UK or Germany, the author of the study points out.
The audience for games in Russia is split almost evenly between male and female users. Among other findings presented in Newzoo’s infograph, Russian gamers collectively spend a total of 64 million hours on play every day.
According to Newzoo, the lion’s share (56%) of money is spent by Russians on PC and MMO (massively multiplayer online) games. The $570 million spent on PC games includes $210 million spent on direct downloads and $50 million on second-hand trade in diverse game inventory. MMO games gross $270 million, leading over console games sales standing at $225 million.
Estimated game audience in Russia (2011)
Revenues are still relatively high despite the fact that 75% of PC or console game buyers also download free illegal copies. Online casual games, games on social networks and mobile devices each account for about 10% of the total game spending and together account for 48% of all time spent on games.
With the Internet access spreading fast across the country and local as well as international game companies launching high-quality localized games in Russia daily, the market is clearly set for strong further growth, Newzoo believes.
Source: Newzoo
