Key findings:
- 52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day
- 29% started using mobile Internet less than 1 year ago
- Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos.
Methodology:
This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals.
With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.
