Leading Russian search company and Internet group Yandex announced last Friday that some of the products offered on its online marketplace can now be viewed in 3D.
The new viewing platform is intended to enhance the comparative shopping experience. According to the Yandex blog, “users who hesitate between buying an iPhone or HTC’s Desire HD can examine both models from all sides.”
The 3D feature is currently available for the most popular mobile handsets, video cameras, photo cameras, notebooks and MP3 players. Yandex has invited all product makers to cooperate in its effort to enlarge the 3D catalog on Yandex.Market.
“The inability to see an item from different sides is no more an argument against online shopping,” concludes the company.
One of the largest online market platforms on the Russian language Internet, Yandex.Market provides product information, price comparisons and consumer generated reviews of products and online retailers. Yandex.Market aggregates information from more than 6,000 active online and brick-and-mortar retailers and currently features more than 130 product categories and more than 500,000 product makes and models.
According to ComScore, Yandex.Market had 6 million unique visitors in March, 2011 compared with 2.2 million users on the Mail.ru online shopping service in the same period.
