Softline Venture Partners and Ecwid have launched Magazinga, a new joint project that represents “an entirely new approach to promoting goods and services through social networks,” claim its creators.
Magazinga provides merchants with ready-made e-shops as well as access to its own marketplace of products intended for social network users.
Softline Venture Partners is a fund owned by Softline, a leader in the Russian software licensing market. Last February, the fund increased its stake in Emegamall, later rebranded into Magazinga.
Ecwid is a Russian e-commerce software publisher.
Topics:
E-Commerce, E-marketing & Adtech, Internet, News, Social networks & apps
